General terms and conditions (GTC)
Table of contents
- Contractual partner and scope of application
- Subject matter of the services
- Liability / performance failure / force majeure
- Final provisions
Subject matter of the services
(1) The Agency shall render services to the customer in accordance with the contract concluded in the respective case.
(2) Within the scope of the assignment, the Agency shall be granted a discretionary communicative freedom that reflects its individual creative character and communicative mode of expression.
(3) The Agency undertakes to provide comprehensive advice to the customer in terms of how the assignment can be performed from a communicative and from a technical perspective. In advising the customer, the Agency shall take into account the target groups to be
addressed and the overall aims pursued by the customer. The Agency shall not be expected to have any industry-specific knowledge.
Rights of use
The following provisions shall apply between the parties irrespective of whether the work / product owed by the Agency under the contract is subject to any special statutory rights, in particular copyrights. Apart from the rights granted herein, the customer shall in no case use the work / product without the Agency's prior written consent.
(2) The Agency shall grant to the customer for the duration of the statutory copyright the exclusive right to use the contractually agreed work / product without any restrictions as to territory and time.
(3) Should any third-party rights in the work / product result from the Agency's commissioning of subcontractors, the Agency shall also grant to the customer the rights to exclusively use these rights within the scope defined above. The Agency shall make sure in its relationship with third parties that it has the power to grant the respective rights.
(4) The granting of rights of use shall, however, only become effective once the customer has made full payment of the remuneration owed to the Agency (section 158(1) BGB). All rights of use shall remain with the owner of the respective right until the remuneration owed has
(5) The Agency is entitled to mark the contractual work / product so as to reflect copyright ownership. The customer is not entitled to remove any such mark without the Agency's consent. The customer shall have no remuneration claim in this respect.
(6) Neither the respective original version nor any reproduction of the Agency's drafts and final artwork may be modified without the Agency's explicit written consent. Any imitation in full or in part shall be prohibited and violates copyright law.
(7) Replications (e.g. reprints) or the repeated use (e.g. for other products) of the contractual work / product shall be subject to a fee; they shall also require the Agency's prior written consent.
(8) The Agency shall have a right to be informed by the customer of the extent of use of the contractual work / product.
(9) The Agency is entitled to use the contractual work / product, including the respective preparatory work, for its own marketing purposes, and to particularly present parts or extracts as reference on its website, print them in its company brochure or use them in corporate videos.
(10) Any transfer of the rights of use from the customer to a third party shall require the Agency's prior written consent.
Proofreading; production monitoring; specimens
(1) Prior to a potential reproduction, the Agency shall provide the customer with a proof. The customer's approval of the respective proof shall not be required for reproduction to commence.
(2) The Agency shall only monitor production where this has been specifically agreed in writing. If such an agreement has been made, the Agency is entitled to make the decisions, and give the instructions, required to ensure a proper production process.
(3) The customer shall provide the Agency with at least three (3) gratuitous specimens of any reproduced work that are free of any defects.
Retention of title
(1) Any items supplied to the customer by the Agency shall remain the property of the Agency until all claims from the parties' business relationship have been fully settled.
(2) The Agency is obliged to – also partly – release any security it is entitled to insofar as its total value exceeds the total amount of all unsettled claims of the customer from the business relationship by more than 10%.
Cooperation on the customer's part
(1) Within the scope of what is reasonable, the customer is obliged to appropriately cooperate with the Agency in the Agency's performance of the contractual assignment without any remuneration being payable to the customer.
(2) In the case of large assignments, the customer undertakes to provide the Agency with a requirements profile pertaining to the respective assignment. The requirements profile shall become an integral part of the contract once it has been signed by both parties.
(3) Unless otherwise agreed, the customer shall provide the Agency with the content to be used for the implementation of the assignment (e.g. logos, texts for a presentation) in good time. The customer shall assure in this regard that there are no third-party rights in the content to be used (e.g. copyrights, rights to images, trademark rights) and indemnify the Agency against any third-party claims that may arise from a potential violation of such rights. The Agency is not obliged to review the content provided by the customer. Where a defect is obvious, the Agency may notify the customer of the respective defective content.
(1) Fees shall be calculated as agreed in the respective contract.
(2) With the remuneration, the granting of rights as set forth in Section 2.2 shall be deemed finally compensated. This shall apply notwithstanding the Agency's right to claim an adjustment of its remuneration under the specific circumstances specified in section 32a German Copyright Act (Urheberrechtsgesetz; UrhG).
(1) The parties shall agree an hourly-rate remuneration for any additional efforts beyond the services owed by the Agency. This shall be based on the Agency's price list as applicable at the date of the conclusion of the contract.
(2) Additional efforts shall mean all services of the Agency that are based on the customer's subsequent requests for alterations and/or amendments. This shall especially be the case if, following the acceptance of specifications, concepts, basic versions or finished products,
the Agency makes alterations or amendments, upon the customer's request, that relate to services that have already been accepted. This shall also apply if the acceptance procedure has not been completed although the requirements for acceptance are already met.
(3) The Agency is not obliged to implement the customer's requests for alterations and amendments that relate to services that have already been accepted. This shall also apply if the requirements for acceptance are met but the customer has not accepted the services yet.
Services rendered by external service providers
(1) Any outsourcing of services to external service providers shall be made by the Agency in the name and for the account of the customer. The Agency is entitled to commission services rendered by external service providers in the capacity of the customer's agent. In the event
that the external service providers request submission of a power of attorney issued by the customer, the customer shall provide the Agency with such a written power of attorney.
(2) To the extent that the Agency commissions services rendered by external service providers in its own name and for its own account, the Agency is entitled to charge the customer with the resulting costs insofar as such services are not included in the agreed services.
The Agency will charge travel expenses in the amount of reasonable and appropriately substantiated costs of the journey and accommodation. Where passenger cars are used, the resulting costs shall be charged on the basis of the commuting allowance provided for in the relevant tax laws as applicable upon issuance of the respective invoice. A claim to a compensation of travel expenses shall only exist if the distance between the provider's registered office and the target location is 50 km or more.
(1) To the extent that the Agency has produced a work pursuant to sections 631 et seqq. BGB, the customer shall subject the produced work to an acceptance procedure after such work has been completed. The Agency shall make a corresponding written request vis-à-vis the
customer, setting a reasonable time limit of at least 14 days.
(2) The customer must not deny acceptance of the work on communications- or design-related grounds.
(1) Upon completion of the assignment (or upon completion of the acceptance procedure pursuant to Section 3.7, to the extent that the Agency has produced a work pursuant to section 631 et seqq. BGB), the Agency shall invoice the customer for the agreed remuneration (final invoice).
(2) The Agency is entitled to invoice the customer for installment payments at reasonable intervals. The amount of the installment payments shall be determined on the basis of the value of the Agency's services already rendered (and, to the extent that the Agency has to
produce a work pursuant to sections 631 et seqq. BGB, accepted).
(3) The Agency may request a reasonable advance payment from the customer as a compensation for the fees and expenses incurred and expected to be incurred.
(4) The Agency may invoice costs related to services rendered by external service providers within the meaning of Section 3.3 subsection 2 and travel expenses within the meaning of Section 3.4 immediately after they have been incurred.
(5) Final invoices and invoices covering installment payments, advance payments, costs related to services rendered by external service providers within the meaning of Section 3.3 subsection 2 and/or travel expenses within the meaning of Section 3.4 shall become due for payment within fourteen business days after having been received by the customer.
All agreements comprising a change, an amendment or a specification of the contract or of these GTCs, as well as specific representations and arrangements, shall require written form in analogous application of section 126 b BGB or text form in analogous application of section 126 b BGB. The same shall apply to any amendment of this form requirement.
Should individual provisions of the contract or of these GTCs be invalid or be rendered invalid as a result of an event occurring at a later point in time, this shall not affect the validity of the remaining provisions of the contract. The invalid provision(s) shall be replaced by a provision that comes closest to what the parties intended had they considered the relevant aspect. The same shall apply to any gaps or omissions in the contract.